Playtex Case Story

Earning Consumer Trust

Guiding new and expectant mothers through finding the right nursing bra.

Client

Playtex

Industry

Intimates

Services

Content Strategy
Copywriting
UX Design
Visual Design
Front-End Development

Project Approach

Research-Driven Decisions

We began the project by analyzing product information, subject matter research, and consumer research, the latter of which revealed a key insight: As consumers, expecting parents place emphasized value on trustworthiness and knowledge. In a potentially overwhelming new purchase environment, consumers were looking for the brand that best supported them. This insight guided our content strategy, content development, and design decisions.