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Playtex Case Story

Earning Consumer Trust

Guiding new and expectant mothers through finding the right nursing bra.

Woman in a Playtex nursing bra on a bed next to a baby.

Client

Playtex

Industry

Intimates

Services

  • Content Strategy
  • Copywriting
  • UX Design
  • Visual Design
  • Front-End Development

Project Approach

Research-Driven Decisions

We began the project by analyzing product information, subject matter research, and consumer research, the latter of which revealed a key insight: As consumers, expecting parents place emphasized value on trustworthiness and knowledge. In a potentially overwhelming new purchase environment, consumers were looking for the brand that best supported them. This insight guided our content strategy, content development, and design decisions.

Playtex Nursing homepage on desktop.
Playtex Nursing homepage on mobile.
Playtex Nursing product description page on mobile.

PROJECT RESULTS

average time spent on page

PROJECT RESULTS

percent more time spent on page compared to the rest of OneHanesPlace

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