Playtex Case Story
Earning Consumer Trust
Guiding new and expectant mothers through finding the right nursing bra.
CLIENT
Playtex
INDUSTRY
Intimates
SERVICES
- Content Strategy
- Copywriting
- UX Design
- Visual Design
- Front-End Development
PROJECT APPROACH
Research-Driven Decisions
We began the project by analyzing product information, subject matter research, and consumer research, the latter of which revealed a key insight: As consumers, expecting parents place emphasized value on trustworthiness and knowledge. In a potentially overwhelming new purchase environment, consumers were looking for the brand that best supported them. This insight guided our content strategy, content development, and design decisions.
Project Results
average time spent on page
Project Results
percent more time spent on page compared to the rest of OneHanesPlace
