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Macadamia Professional Case Story

Data-Driven Interation

A two-week sprint to identify, design, and test site enhancements to improve conversions and increase revenue.

a Macadamia Professional model with a styled blonde bob

CLIENT

Macadamia
Professional

INDUSTRY

Haircare

SERVICES

  • UX Audit
  • Performance Audit
  • Visual Design
  • A/B Testing

Project Approach

Growing Revenue to Fund Larger Initiatives

With a platform change on the horizon, Macadamia was looking for a way to maximize revenue from its current website. We conducted UX and performance audits to help them identify immediate opportunities for increased conversions. Our team identified pain points in the user journey and designed solutions to solve them. We then A/B tested our design recommendations to ensure that they would have a positive impact before they were implemented.

Macadamia Professional billboard and promo banner before. Macadamia Professional billboard and promo banner after.

A/B TESTING RESULTS

Adding a free shipping messaging to the global promotional banner increased order conversions by 52%. A design update to the homepage billboard increased click-through rate by 14%.

9

Project Results

percent increase in revenue in under 2 months

27

Project Results

percent increase in purchase conversion rate in under 2 months

Macadamia Professional product tile before. Macadamia Professional product tile after.

A/B TESTING RESULTS

Adding a free shipping messaging to the global promotional banner increased order conversions by 52%. A design update to the homepage billboard increased click-through rate by 14%.

Macadamia Professional cart before. Macadamia Professional cart after.

A/B TESTING RESULTS

A design update to the cart page increased click-through rate to checkout by 16%.

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