Introducing a New Love
An exploratory, look-focused experience to showcase Lancôme’s diverse mascara offerings and introduce its newest product.
In preparation for the launch of their newest mascara, Monsieur Big, Lancôme’s Digital Marketing and Ecommerce team asked Elevate to create an experience to help Lancôme customers understand the difference between their mascaras.
The team’s field research led them to a key insight: With mascara, it’s all about the end look and effect. With this insight in mind, our team designed an experience that allows users to explore the effect that each mascara creates.
Users can toggle between three models with varying natural eyelash types and use a slider to see the model with and without each mascara on to show the product’s effect.
The experience also displays a recommended look based on the user’s model and mascara selection.
“Elevate has been a great partner for Lancôme. They put the time in, they do the research, and they present thoughtful designs that resonate with our customers.”
Matt Proto, Creative Manager,
Interactive and E‑Business Marketing at Lancôme