Capturing a Niche Audience
This authentic streetwear boutique experience caters to a loyal niche audience of this classic brand.
We began with a crucial research phase to uncover actionable audience insights. The design team created interactive prototypes and tested them with real users. This user feedback guided additional iterations. The end result was an experience that reflected the Champion brand and resonated with the consumer.Learn More about Our Process Download Case Story as a PDF
Exclusivity and self-expression motivate the streetwear consumer. They connect with authentic brands that offer unique styles that are not mass produced. Based upon these insights, we modeled our recommendation as a shoppable lookbook made up of boutique collections.
The design team created two visual concepts and built interactive prototypes of both. We shared the prototypes with employees at local streetwear stores to gather qualitative opinions and usability feedback.
Champion is a heritage brand that has the appeal of “classic” cool. We used this heritage as inspiration for our clean, minimalist design. The photography “does the talking.”