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Champion LIFE Case Story

Capturing a Niche Audience

This authentic streetwear boutique experience caters to a loyal niche audience of this classic brand.

CLIENT

Champion

INDUSTRY

Apparel

SERVICES

  • User Research
  • UX Design
  • UI Design
  • Visual Design
  • User Testing

Project Approach

Beginning and Ending with the User

We began with a crucial research phase to uncover actionable audience insights. The design team created interactive prototypes and tested them with real users, and this feedback guided additional iterations. The end result was an experience that reflected the Champion brand and resonated with the consumer.

Exclusivity and self-expression motivate the streetwear consumer. They connect with authentic brands that offer unique styles that are not mass produced. Based upon these insights, we modeled our recommendation as a shoppable lookbook made up of boutique collections.

Champion LIFE homepage on desktop.
Champion LIFE release calendar on tablet.
Champion LIFE expanded homepage on desktop.
Champion LIFE homepage on mobile.
Champion LIFE product description page on mobile.

“Elevate’s design for Champion LIFE was fresh, and the insights they uncovered about the streetwear consumer shaped the strategy behind the experience. They are just damn good at what they do.”

ANDREW VERGA, SENIOR MANAGER
DIRECT CUSTOM APPAREL AT HANESBRANDS INC.

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