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Champion Life

Capturing a Niche Audience

This authentic streetwear boutique experience caters to a loyal niche audience of this classic brand.

Champion LIFE homepage






  • User Research
  • UX Design
  • UI Design
  • Visual Design
  • User Testing

Project Approach

Beginning and Ending with the User

We began with a crucial research phase to uncover actionable audience insights. The design team created interactive prototypes and tested them with real users. This user feedback guided additional iterations. The end result was an experience that reflected the Champion brand and resonated with the consumer.

Learn More about Our Process Download Case Story as a PDF
Champion LIFE release calendar
A product release calendar builds audience anticipation

“Elevate’s design for Champion LIFE was fresh and the insights they uncovered about the streetwear consumer shaped the strategy behind the experience. They are just damn good at what they do.”

Andrew Verga, Senior Manager, Direct Custom Apparel at Hanesbrands Inc.

Audience Research

Exclusivity Is King

Exclusivity and self-expression motivate the streetwear consumer. They connect with authentic brands that offer unique styles that are not mass produced. Based upon these insights, we modeled our recommendation as a shoppable lookbook made up of boutique collections.

Champion LIFE mobile website
Champion LIFE descriptive words

User Testing

Hitting the Street

The design team created two visual concepts and built interactive prototypes of both. We shared the prototypes with employees at local streetwear stores to gather qualitative opinions and usability feedback.

Visual Design

Modern Style. Heritage Inspiration.

Champion is a heritage brand that has the appeal of “classic” cool. We used this heritage as inspiration for our clean, minimalist design. The photography “does the talking.”

Champion LIFE product