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Chicago’s Elevate Launches New Digital Shopping Experience for Champion Athletic Brand

CHICAGO (May 12, 2015) – Elevate in conjunction with HanesBrands today announces the relaunch of the Champion athletic website (

The newly redesigned site maintains its focus on athletic apparel and activewear while introducing fresh content that speaks to the long-standing heritage of the brand and its cutting-edge technology and on-trend fabric innovations. Shoppers will now also be able to shop by outfit, easily locate useful fitting tools and education, browse and purchase from the new sports bra shop, and connect with other Champion consumers in the website community where the love of sport can be shared via the hashtag #playlikeachampion.

Elevate was responsible for designing and implementing the fully responsive Champion website. This engagement included the creation of a streamlined user experience and a modern visual design as well as the front-end development of the full e-commerce solution. HanesBrands also operates e-commerce websites under the Hanes, OneHanesPlace and Just My Size names. These sites along with Champion now have a single unified cart experience to assist consumers in cross-shopping the full family of brands. Elevate was a trusted partner to HanesBrands during the re-architecture of these sites, which launched in October 2014.

“We’re thrilled to launch the next iteration of the Champion website and feel that the depth and breadth of offering will continue to provide our consumers the products and education they desire around all of their activewear needs,” said Carol Davis, HanesBrands’ general manager, Internet.

“The Champion website launch is the culmination of a very successful year-long partnership between HanesBrands and Elevate,” said Lawrence Bak, president and executive creative director of Elevate. “We could not be happier in working with them to bring the collective strategic vision to life for this long-standing, tried-and-true activewear brand.”

About HanesBrands

HanesBrands, based in Winston-Salem, N.C., is a socially responsible leading marketer of everyday basic apparel in the Americas, Europe and Asia under some of the world’s strongest apparel brands, including Hanes, Champion, Playtex, DIM, Bali, Maidenform, Flexees, JMS/Just My Size, Wonderbra, Nur Die/Nur Der, Lovable and Gear for Sports. The company sells T-shirts, bras, panties, shapewear, men’s underwear, children’s underwear, socks, hosiery, and activewear produced in the company’s low-cost global supply chain. An S&P 500 company, Hanes has approximately 59,500 employees in more than 35 countries and takes pride in its strong reputation for ethical business practices. From 2012 through 2015, Hanes has been a U.S. Environmental Protection Agency Energy Star Sustained Excellence Award winner and was a Partner of the Year award winner in 2010 and 2011. The company has been ranked on Newsweek magazine’s list of Top 500 greenest U.S. companies. More information about the company and its corporate social responsibility initiatives, including environmental, social compliance and community improvement achievements, may be found at

About Elevate

Founded in 2003, Elevate is a privately held full-service digital agency based in Chicago. Core agency expertise includes digital strategy, content strategy, user experience, information architecture, visual design and technical development. Elevate has partnered with the standard-setting brands of HanesBrands, Redken 5th Avenue NYC, Connections Academy, Trunk Club, L’Oréal Professionnel, Mario Tricoci, Sonar Entertainment, Suzanne Lovell Inc. and For more information please visit