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Chicago’s Elevate Win Digital AOR Duties for HanesBrands’ Direct-to-Consumer Business

CHICAGO (May 20, 2014) – Elevate has been awarded the digital AOR duties for the direct-to-consumer business of HanesBrands, a leading marketer of everyday basic apparel under some of the world’s strongest apparel brands, including Hanes, Champion and Playtex.

Elevate, which won the business after a national agency review, will implement a streamlined user experience and enhanced visual design for HanesBrands’ direct-to-consumer operations, beginning with three of its e-commerce websites: Hanes (, Champion ( and One Hanes Place ( HanesBrands also operates e-commerce websites under the Just My Size and Maidenform names and has more than 200 retail stores in outlet centers around the country.

“We are delighted to partner with Elevate,” said HanesBrands Internet VP Carol Davis. “Their digital experience will help us position and market our great brands to today’s online consumers.”

“We are beyond thrilled to be partnering with HanesBrands,” said Lawrence Bak, president and executive creative director of Elevate. “Our extensive experience with digital strategy, user experience, visual design and technical development best practices aligns perfectly with the digital objectives for HanesBrands’ direct-to-consumer business.”

About HanesBrands

HanesBrands is a socially responsible leading marketer of everyday basic apparel under some of the world’s strongest apparel brands, including Hanes, Champion, Playtex, Bali, Maidenform, Flexees, JMS/Just My Size, barely there, Wonderbra and Gear for Sports. The company sells T-shirts, bras, panties, shapewear, men’s underwear, children’s underwear, socks, hosiery and activewear produced in the company’s low-cost global supply chain. Ranked No. 512 on the Fortune 1000 list, Hanes has approximately 49,700 employees in more than 25 countries and takes pride in its strong reputation for ethical business practices. Hanes has earned U.S. Environmental Protection Agency Energy Star awards for environmental achievement for five consecutive years. The company ranks No. 141 on Newsweek magazine’s list of Top 500 greenest U.S. companies. More information about the company and its corporate social responsibility initiatives, including environmental, social compliance and community improvement achievements, may be found at

About Elevate

Founded in 2003, Elevate is a privately held full-service digital agency based in Chicago. Core agency expertise includes digital and content strategy, user experience, information architecture, visual design and technical development. Elevate has worked with the standard-setting brands of HanesBrands, Redken 5th Avenue NYC, L’Oréal Professionnel,, Mario Tricoci, Sonar Entertainment, Connections Academy, Suzanne Lovell Inc. and Matrix. For more information please visit,