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Chicago-based Firm Elevate Relaunching to Focus on Experience Design for Style Brands

CHICAGO (September 15, 2016) — Understanding the need for brands to create successful online experiences for customers, respected Chicago-based digital firm Elevate Studios is simplfying both its name and strategy to reflect a refined business focus on experience design, specifically serving style brands. The “Studios” descriptor has disappeared from the Elevate name as the firm shifts from general market digital agency services to best-in-class experience design for apparel, health and beauty brands.

“For years, Elevate has demonstrated specialized expertise in helping style brands better connect with customers in the digital space, and this change is about building upon our heritage,” said Lawrence Bak, President and Founder of Elevate. “We have the strongest passion working with brands that define personal style. And because these brands tend to have deep customer involvement and loyalty online, it is essential for them to deliver superb online experiences.”

Since the firm was launched in 2003, Elevate has grown to become a sought-after digital firm by national and international style brands including Hanes, Champion, Redken 5th Avenue NYC, Lancôme USA and Mario Tricoci. Recently, Elevate has worked with HanesInk to build a new e-commerce site specializing in custom high school and licensed collegiate apparel.

“With customers engaging so heavily with brands online, experience design is an essential part of a brand’s marketing strategy,” said Bak. "It could be argued that the customer's strongest experience is with a brand’s website, where their perception is actually created. We've devoted ourselves to understanding the distinctive way customers interact with their favorite style brands in the digital world and use these insights to help our clients optimize the online customer journey.”

In tandem with the firm's rebranding, Elevate has launched a new website,, as well as updated social media channels on LinkedIn (, Facebook (, Instagram (@ElevateCommerce) and Twitter (@ElevateCommerce).

About Elevate

Founded in 2003, Elevate is an independent experience design firm based in Chicago’s West Loop. Core agency expertise includes business and content strategy, user experience, information architecture, digital design and development. Elevate has worked with style brands including Lancôme USA, HanesBrands, Champion, L’Oréal Professionnel, Redken 5th Avenue NYC, Mario Tricoci and Matrix. For more information visit or call 312-932-1104.