Gen Z: Socially Selling
Selling to the content-native Generation, a.k.a Gen Z, requires trust, dedicated strategies, and the creation of relationships over time. In this second installment of our four-part series on how brands can communicate effectively with this rising group of potential customers, we’ll put the primary communication platforms for targeting young consumers used under the microscope: the wild world of social media.
Gen Z: The Latest Generation of Purchasing Power
Gen Z, the latest generation, is on the rise. It’s already apparent that they will be a new focus for marketers as they gain purchasing power, but how exactly can brands communicate effectively? We’ll take a look in this first of a four-part series.
UX Mistakes That Can Hurt Your Conversion
We’ve identified five common mistakes brands make with their user experience, and how they impact a user’s time on platform.
Happy Halloween! Don’t Let the Scares Continue after the Holiday
While the ghouls and ghosts are out trick-or-treating today, any forward-thinking ecommerce brand is looking past the candy and costumes to a potentially scary time ahead: holiday shopping season.
My First Month at Elevate
Our newest Project Manager at Elevate checks back in about his first month working on the team.
Ever Wonder What Your Customers Are Really Doing on Your Site?
There are all types of buzzwords surrounding data and analytics these days. We’ve simplified the research process by identifying our top four favorite user monitoring tools.
Where in the World Is Peter Bender? Tokyo
In the second post of his travel series, one of our Strategists shares his experience from his first trip to Asia.
Banding Together to Go SOLO: A Partnership Gets Big Results
We detail how we built a sweepstakes microsite experience for a partnership that just makes sense.
“Les Freaks”: An Elevated Tribute to the ’70s
To welcome the first week of 70-degree weather, our team ventured to the rooftop and partied ’70s style, favorite snacks and accessories from the decade included.
Where in the World Is Peter Bender? Germany and Austria
In the first post of his travel series, one of our Strategists shares some thoughts on a recent trip to Europe.
Elevate Culture: Walking the Talk
We highlight one of the most important pieces of our company culture, and debut an exciting blog series that you won’t want to miss!