Gen Z: Socially Selling
Selling to the content-native Generation, a.k.a Gen Z, requires trust, dedicated strategies, and the creation of relationships over time. In this second installment of our four-part series on how brands can communicate effectively with this rising group of potential customers, we’ll put the primary communication platforms for targeting young consumers used under the microscope: the wild world of social media.
Gen Z: The Latest Generation of Purchasing Power
Gen Z, the latest generation, is on the rise. It’s already apparent that they will be a new focus for marketers as they gain purchasing power, but how exactly can brands communicate effectively? We’ll take a look in this first of a four-part series.
UX Mistakes That Can Hurt Your Conversion
We’ve identified five common mistakes brands make with their user experience, and how they impact a user’s time on platform.
Happy Halloween! Don’t Let the Scares Continue after the Holiday
While the ghouls and ghosts are out trick-or-treating today, any forward-thinking ecommerce brand is looking past the candy and costumes to a potentially scary time ahead: holiday shopping season.
My First Month at Elevate
Our newest Project Manager at Elevate checks back in about his first month working on the team.
Ever Wonder What Your Customers Are Really Doing on Your Site?
There are all types of buzzwords surrounding data and analytics these days. We’ve simplified the research process by identifying our top four favorite user monitoring tools.
Where in the World Is Peter Bender? Guatemala
In the final post of his travel series, one of our Strategists shares his experiences from an adventure to Antigua, Guatemala.
Where in the World Is Peter Bender? Paris
In the next post of his travel series, one of our Strategists shares his experiences from a rainy weekend trip to Paris.
Where in the World Is Peter Bender? Taipei and Hong Kong
In the fourth post of his travel series, one of our Strategists shares his experiences from a week-long trip to Asia.
Mary Meeker’s Internet Trends 2018: Digital Commerce Takeaways
In case you haven’t had time to review all 294 slides of Mary Meeker’s 2018 Report, our Senior UX Designer has highlighted the top 5 digital commerce takeaways that you need to know.
Where in the World Is Peter Bender? The Netherlands
In the next post of his travel series, one of our Strategists shares his experience from a twenty-four-hour trip to the Netherlands.