Blog Posts Tagged “Consumers”
To Sell to Gen Z through Media, Don’t Sell
Even in today’s world of social media dominance and resulting shortening attention spans, high-quality and long-form media styles are still sought after by consumers and are incredibly effective forms of storytelling for brands.
Gen Z: Socially Selling
Selling to the content-native Generation, a.k.a Gen Z, requires trust, dedicated strategies, and the creation of relationships over time. In this second installment of our four-part series on how brands can communicate effectively with this rising group of potential customers, we’ll put the primary communication platforms for targeting young consumers used under the microscope: the wild world of social media.
Gen Z: The Latest Generation of Purchasing Power
Gen Z, the latest generation, is on the rise. It’s already apparent that they will be a new focus for marketers as they gain purchasing power, but how exactly can brands communicate effectively? We’ll take a look in this first of a four-part series.
Happy Halloween! Don’t Let the Scares Continue after the Holiday
While the ghouls and ghosts are out trick-or-treating today, any forward-thinking ecommerce brand is looking past the candy and costumes to a potentially scary time ahead: holiday shopping season.
Ever Wonder What Your Customers Are Really Doing on Your Site?
There are all types of buzzwords surrounding data and analytics these days. We’ve simplified the research process by identifying our top four favorite user monitoring tools.
No Need for Associates: Robots Are the New Salespeople
In today’s world of digital advertising and ever-increasing methods of consumer contact, one technique is standing out among the crowd for its effectiveness: Messenger Bots.
Ethical Consumerism & Ecommerce: The Perfect Pair
Is it true that we can’t shop our way to a better world? This article explores the rise of ethical consumerism and how digital spaces provide a positive platform.
Runway Fashion in a Data-Driven World
Many no doubt wonder how trends make their way from the runway to the real world. In this post, we take a brief look at several key elements (spoiler alert: data) that impact what we are able to purchase at retailers.
New York Fashion Week and Connected Consumers
How does style debut to the connected consumer? In this post, we discuss New York Fashion Week and its evolution in form, function, and the ability to buy now.
A Guy in a Bra: What Wearing One for Three Days Taught Me about Empathy
Read about how our Account Director’s wore a bra for three days, and how it impacted his understanding of user experience. The main takeaway? These things are uncomfortable.
Going Colorblind: An Experiment in Empathy and Accessibility
What happens when a designer can't rely on her sense of color? With the help of a browser add-on, our Design Director gained insight into the difficulties that colorblind web users face and how to design with accessibility in mind.