Blog Category: Consumers
New York Fashion Week and Connected Consumers
How does style debut to the connected consumer? We discuss New York Fashion Week and its evolution in form, function, and the ability to buy now.
A Guy in a Bra: What Wearing One for Three Days Taught Me about Empathy
A male Elevator wore a bra for three days; in this blog post he shares how it impacted his understanding of user experience.
Going Colorblind: An Experiment in Empathy and Accessibility
With the help of a browser add-on, we gain insight into the difficulties that colorblind web users face and how to design with accessibility in mind.
Using Data to Create Contextualized Digital Experiences
We take a look at a few examples of leading companies using data to create successful contextualized experiences for users on the move.
Brands Expand the Unexpected
Brands are creating real-life surprises to captivate and engage their customers. Expanding these live experiences into meaningful digital ones is key.
Personalized Content Wins Millennial Wallets
As Millennials steadily become more removed from traditional advertising, one of the best ways to win their hearts is to deliver personalized content.