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Blog Posts Tagged “Consumers”

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Gen Z: The Latest Generation of Purchasing Power

Gen Z, the latest generation, is on the rise. It’s already apparent that they will be a new focus for marketers as they gain purchasing power, but how exactly can brands communicate effectively? We’ll take a look in this first of a four-part series.

spooky woods

Happy Halloween! Don’t Let the Scares Continue after the Holiday

While the ghouls and ghosts are out trick-or-treating today, any forward-thinking ecommerce brand is looking past the candy and costumes to a potentially scary time ahead: holiday shopping season.

User online shopping on a tablet.

Ever Wonder What Your Customers Are Really Doing on Your Site?

There are all types of buzzwords surrounding data and analytics these days. We’ve simplified the research process by identifying our top four favorite user monitoring tools.

Hand holding a mobile phone showing the Messenger app.

No Need for Associates: Robots Are the New Salespeople

In today’s world of digital advertising and ever-increasing methods of consumer contact, one technique is standing out among the crowd for its effectiveness: Messenger Bots.

a finger tapping on a product on an ecommerce site on a tablet

5 Ways to Avoid Common Purchase Barriers on Your Ecommerce Site

Are your customers getting the most out of your ecommerce site? Here are five tips to create a more user-friendly experience while helping increase conversion rates.

Super Mario characters

Nostalgia Marketing: To Millennials and Beyond!

As millennials gain purchasing power, our Senior Account Manager focuses on how marketers are finding success on nostalgia play.