Blog Posts Tagged “Consumers”
To Sell to Gen Z through Media, Don’t Sell
December 23, 2018
Even in today’s world of social media dominance and resulting shortening attention spans, high-quality and long-form media styles are still sought after by consumers and are incredibly effective forms of storytelling for brands.
Gen Z: Socially Selling
December 20, 2018
Selling to the content-native Generation, a.k.a Gen Z, requires trust, dedicated strategies, and the creation of relationships over time. In this second installment of our four-part series on how brands can communicate effectively with this rising group of potential customers, we’ll put the primary communication platforms for targeting young consumers used under the microscope: the wild world of social media.
Gen Z: The Latest Generation of Purchasing Power
December 7, 2018
Gen Z, the latest generation, is on the rise. It’s already apparent that they will be a new focus for marketers as they gain purchasing power, but how exactly can brands communicate effectively? We’ll take a look in this first of a four-part series.
Happy Halloween! Don’t Let the Scares Continue after the Holiday
October 31, 2018
While the ghouls and ghosts are out trick-or-treating today, any forward-thinking ecommerce brand is looking past the candy and costumes to a potentially scary time ahead: holiday shopping season.
Ever Wonder What Your Customers Are Really Doing on Your Site?
October 10, 2018
There are all types of buzzwords surrounding data and analytics these days. We’ve simplified the research process by identifying our top four favorite user monitoring tools.
No Need for Associates: Robots Are the New Salespeople
October 3, 2018
In today’s world of digital advertising and ever-increasing methods of consumer contact, one technique is standing out among the crowd for its effectiveness: Messenger Bots.
To Sell to Gen Z through Media, Don’t Sell
December 23, 2018
Even in today’s world of social media dominance and resulting shortening attention spans, high-quality and long-form media styles are still sought after by consumers and are incredibly effective forms of storytelling for brands.
Gen Z: Socially Selling
December 20, 2018
Selling to the content-native Generation, a.k.a Gen Z, requires trust, dedicated strategies, and the creation of relationships over time. In this second installment of our four-part series on how brands can communicate effectively with this rising group of potential customers, we’ll put the primary communication platforms for targeting young consumers used under the microscope: the wild world of social media.
Gen Z: The Latest Generation of Purchasing Power
December 7, 2018
Gen Z, the latest generation, is on the rise. It’s already apparent that they will be a new focus for marketers as they gain purchasing power, but how exactly can brands communicate effectively? We’ll take a look in this first of a four-part series.
Happy Halloween! Don’t Let the Scares Continue after the Holiday
October 31, 2018
While the ghouls and ghosts are out trick-or-treating today, any forward-thinking ecommerce brand is looking past the candy and costumes to a potentially scary time ahead: holiday shopping season.
Ever Wonder What Your Customers Are Really Doing on Your Site?
October 10, 2018
There are all types of buzzwords surrounding data and analytics these days. We’ve simplified the research process by identifying our top four favorite user monitoring tools.