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Elevate Blog

To Sell to Gen Z through Media, Don’t Sell

Even in today’s world of social media dominance and resulting shortening attention spans, high-quality and long-form media styles are still sought after by consumers and are incredibly effective forms of storytelling for brands.

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Young adults holding up signs related to social media.

Gen Z: Socially Selling

December 20, 2018

Selling to the content-native Generation, a.k.a Gen Z, requires trust, dedicated strategies, and the creation of relationships over time. In this second installment of our four-part series on how brands can communicate effectively with this rising group of potential customers, we’ll put the primary communication platforms for targeting young consumers used under the microscope: the wild world of social media.



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Gen Z: The Latest Generation of Purchasing Power

December 7, 2018

Gen Z, the latest generation, is on the rise. It’s already apparent that they will be a new focus for marketers as they gain purchasing power, but how exactly can brands communicate effectively? We’ll take a look in this first of a four-part series.



sketchbook with UX examples

UX Mistakes That Can Hurt Your Conversion

November 7, 2018

We’ve identified five common mistakes brands make with their user experience, and how they impact a user’s time on platform.



spooky woods

Happy Halloween! Don’t Let the Scares Continue after the Holiday

October 31, 2018

While the ghouls and ghosts are out trick-or-treating today, any forward-thinking ecommerce brand is looking past the candy and costumes to a potentially scary time ahead: holiday shopping season.



Elevate

My First Month at Elevate

October 16, 2018

Our newest Project Manager at Elevate checks back in about his first month working on the team.



User online shopping on a tablet.

Ever Wonder What Your Customers Are Really Doing on Your Site?

October 10, 2018

There are all types of buzzwords surrounding data and analytics these days. We’ve simplified the research process by identifying our top four favorite user monitoring tools.